Google Business Profile
Complete GBP optimization: primary and secondary categories, description, specific attributes, interior and exterior photos, products/services, weekly posts, FAQs, and managing user questions.
SEO for businesses with a physical presence.
When a user searches for a "dentist near me" or a "restaurant in Bologna" on a smartphone, they make a decision in 30 seconds. We work on Google Business Profile, local citations, LocalBusiness schema, and geographical searches to bring real customers to your location.
Startupweb.io's local SEO is dedicated to Italian businesses with a physical presence: restaurants, professional practices (doctors, lawyers, accountants, architects), retail stores, gyms, hotels, and local service businesses. The main areas of focus are: complete optimization of the Google Business Profile (formerly Google My Business), consistent citation building on vertical directories, structured management of Google reviews, implementation of LocalBusiness schema on the website with all required structured data (address, hours, phone, geo-coordinates), and creation of local content for dedicated geographical pages. For franchises or multi-location businesses, we offer centralized management.
Areas of Intervention
Citation building
Adding or claiming consistent NAPs on PagineGialle, TripAdvisor, Yelp Italy, and industry directories. Audit of existing citations, fixing inconsistencies, and ongoing monitoring.
Review strategy
A structured system for requesting reviews: in-store QR codes, automatic links in post-purchase emails, and polite follow-ups. Structured responses to both positive and negative reviews.
LocalBusiness Schema
Complete implementation: name, address, telephone, openingHours, geo, image, priceRange, areaServed, hasMap. Industry-specific schemas (Restaurant, Dentist, Hotel, Store, ProfessionalService).
Geographical Pages
For businesses serving multiple areas, we create optimized geographical landing pages (e.g., "plumber central Milan", "plumber Sesto San Giovanni") without resorting to doorway pages or duplicate content.
Multi-location management
For franchises or businesses with 5+ locations: centralized GBP management via API, unified dashboard, brand consistency, and a store locator on the website with structured schema for each location.
About Local SEO.
What is local SEO?
Local SEO is the optimization of a business for searches with geographical intent, such as "restaurant in Bologna", "dentist near me", or "plumber central Milan". It primarily focuses on Google Business Profile (formerly Google My Business), local citations, reviews, LocalBusiness schema on the website, and local content. It is a subset of traditional SEO with its own specific dynamics and KPIs.
What is Google Business Profile?
Google Business Profile is the free business profile that Google displays in local searches, Google Maps, and the knowledge panel. It is the primary asset to optimize for anyone with a physical presence: a restaurant, professional office, shop, or office. Without a complete and active GBP, a business is practically invisible in "near me" smartphone searches.
What are local citations?
Citations are online mentions of a business's NAP (Name, Address, Phone) on industry directories, local portals, and alternative maps: PagineGialle, TripAdvisor, Yelp Italy, and industry directories. They must be consistent (identical NAP everywhere, including acronyms and phone number formatting) to send local authority signals to Google.
How important are Google reviews?
Extremely important. The number of reviews, average rating, freshness (recent reviews carry more weight than old ones), and—a factor often ignored—whether the owner responds to reviews (both positive and negative) are all documented local ranking factors. A structured review acquisition strategy can double GBP impressions within 90 days.
How much does local SEO cost?
Initial setup (GBP + website + basic citations): 800-1,500 euros as a fixed-price project. Ongoing management: 400-800 euros/month for a single location, 200-300 euros/month for each additional location beyond the first. For franchises/chains with 10+ locations, we can set up centralized management with tiered rates.
How many customers in your neighborhood are looking for you?
Free audit of your Google Business Profile and local presence. We'll tell you what you're missing and how to recover it.
Free Audit