Information Architecture
Content mapping, SEO-friendly URL structure, page hierarchy, and logical internal linking. Without a good IA, the site is just a collection of pages.
Fast websites. Real ones.
We design static websites optimized for Core Web Vitals, WCAG AA accessibility, and SEO. No WordPress with 30 plugins that break every 3 months: a modern stack, AWS S3 + CloudFront hosting, enterprise-level performance at SMB costs.
Startupweb.io's Web Design service designs and develops static websites optimized for performance, accessibility, and SEO. Stack: modern HTML/CSS/JavaScript, AWS S3 + CloudFront hosting, automated deployment. Performance targets: LCP < 1.5s, INP < 100ms, CLS < 0.05 (all Core Web Vitals in the "good" zone). We work for Italian SMBs, professionals, and startups in the launch phase. Every website is SEO-ready from day one (complete schema markup, sitemap, robots.txt, llms.txt) and GEO-ready (optimized to be cited by AI search engines).
What's included
Design System
Typography system, colors, spacing, and reusable components. A consistent visual identity across all pages, scalable as you add content in the coming years.
Static Development
Semantic HTML, custom CSS, and minimal JavaScript where needed. No bloated frameworks, no jQuery from 2012. Code that loads in milliseconds.
Excellent Core Web Vitals
Targets: LCP < 1.5s, INP < 100ms, CLS < 0.05. Validated by Lighthouse + Chrome User Experience Report data. Real performance, not just laboratory tests.
WCAG AA Accessibility
Color contrast, alt text, keyboard navigation, ARIA labels, visible focus, and text resizing. Compliance with the European Accessibility Act 2025.
SEO + GEO Ready
Complete schema markup (Organization, Service, FAQPage, BreadcrumbList), sitemap.xml, robots.txt open to AI bots, llms.txt file, and answer-first content for GEO.
From discovery to go-live.
Discovery
Weeks 1-2. Workshop on your business, target customers, and website goals. Competitor analysis, current site audit (if it exists), and content brief. Output: signed project brief.
Architecture & Design
Weeks 3-5. Sitemap, wireframes of key pages, design system (typography, colors, components), and high-fidelity mockups. Validated through 2-3 rounds of feedback.
Development
Weeks 6-9. HTML/CSS/JS development, content integration, schema markup, and conversion tracking. Testing on a staging environment with client URL sharing.
Go-live & Handover
Week 10. Deployment to AWS S3+CloudFront, DNS configuration, sitemap submission to Google and Bing, and client team training on content management.
On web design.
Why a static site instead of WordPress?
A static site (HTML + CSS + JS served by a CDN) loads in 0.5-1.5 seconds, is practically immune to security vulnerabilities, costs less to host (€5-15/month on AWS S3+CloudFront), and requires no plugin or core maintenance. WordPress is useful if you need complex dynamic features (e-commerce with thousands of SKUs, user areas, multi-author blog with editorial workflows): in those cases, yes. For most corporate, professional, and service sites, static is objectively the best choice in 2026.
What are Core Web Vitals and why do they matter?
Core Web Vitals are three performance metrics defined by Google: LCP (Largest Contentful Paint, loading time of main content, target < 2.5s), INP (Interaction to Next Paint, user input responsiveness, target < 200ms), and CLS (Cumulative Layout Shift, visual stability, target < 0.1). They have been a ranking factor since 2021. Sites that fail them lose rankings in SERPs and suffer from a poorer measured user experience.
How much does a professional website cost?
A well-designed 5-10 page static website starts at €4,000-€7,000 as a fixed-price project. For more complex sites (15-30 pages, multilingual, form integrations, blog with CMS), the budget rises to €8,000-€15,000. AWS S3+CloudFront hosting has a direct cost of €5-15/month. Beware of those who offer "turnkey showcase sites for €800": it is almost always pre-built WordPress with free plugins, poor performance, security vulnerabilities, and maintenance that becomes your problem.
Will the site be optimized for SEO and GEO from day one?
Yes. All the sites we design are built with: complete schema markup (Organization, Service, FAQPage, BreadcrumbList), correct meta tags, sitemap.xml and robots.txt, llms.txt for AI engines, a clean URL structure, thoughtful internal linking, and optimized Core Web Vitals. The sites we build automatically pass Google's Rich Results Test and are correctly indexed within 2-4 weeks.
Is the site accessible to people with disabilities?
Yes, we work by default according to the WCAG 2.1 AA standard: sufficient color contrast, alt text on all significant images, complete keyboard navigation, correct ARIA labels, visible focus, and text resizing up to 200%. Accessibility is not just ethical: from June 2025, the European Accessibility Act requires compliance for many commercial sites in the EU, with penalties for non-compliance.
Can I edit the website content on my own?
For frequent content updates (e.g. a blog with 4-8 articles per month), we integrate a lightweight headless CMS (Tina CMS, Decap CMS) that allows the client to edit content via a browser interface, while keeping the site static in production. For occasional updates (changing hours, updating price lists, a new case study), the client submits a request and we implement it within 24-48 hours. No WordPress installations with 30 plugins that break every 3 months and keep you hostage.
Want a website that loads in a second?
Send us a project description. We'll reply within 24 hours with a rough estimate, a proposed timeline and — if it makes sense — a sample screenshot showing how fast we would be based on your brief.
Request a quote