We combine entrepreneurial vision and technical expertise to drive positioning on Google and AI search engines.
Startupweb is the strategic ally for those who do not want to just adapt to the evolution of search engines, but drive it. It is the result of a concrete entrepreneurial journey, born from the development of innovative startups in Italy and consolidated through international collaborations across Europe and the Middle East.
The founder's journey
Behind Startupweb is Nardino Di Marco, SEO consultant and GEO (Generative Engine Optimization) specialist. His digital journey began directly in the field of innovation with the launch of tripnpeople.com, an alternative and experiential tourism startup.
"My approach to digital comes from a concrete challenge: the launch of tripnpeople.com. This startup was not just a booking portal, but an attempt to change the paradigm of travel search: no longer 'where I want to go', but 'how I want to live my passions'.
The goal was ambitious: to allow users to choose their destination based on an activity or human added value — whether it was a tennis court, a traditional cooking class, or a boat excursion offered by the host.
We focused our attention on the non-hotel hospitality sector and mountain areas at risk of depopulation, transforming travel into a tool to discover forgotten arts and traditions. It was this experience that taught me the most important lesson of my career: you can have the most revolutionary product in the world, but if you don't know how to intercept the user at the exact moment they express a desire, that value remains invisible."
Although the startup chapter has closed, that experience forged a mindset focused on ROI, digital product usability, and the technical dynamics governing indexation.
From Italy to Dubai: a global horizon
After the tourism startup, Nardino expanded his activity by providing strategic SEO positioning consulting to Italian and foreign companies. This path led to the development of key partnerships in highly competitive global markets, particularly in Dubai (United Arab Emirates).
Through close collaboration with agencies like Azimuth Digital in Dubai, he structured multilingual positioning campaigns and SEO/GEO strategies tailored to capture qualified traffic on an international scale.
Today, this international experience is fully at the service of startups and Italian small and medium-sized enterprises wishing to expand their reach or defend their local share of voice.
Why work with Startupweb
Entrepreneurial Approach to Results
Having started as a startup ourselves, we understand the financial and strategic needs of businesses. We don't just sell "traffic"; we focus on conversions, leads, and real business opportunities.
Optimization for the AI Era
The way people search for information is changing radically. We are among the few players in Italy to have formalized a specific optimization service to appear as a source within the answers provided by ChatGPT, Copilot, and Perplexity.
International Reach
Thanks to a consolidated network in the United Arab Emirates and Europe, we manage multilingual projects, adapting semantics and search intent to the cultures of the target markets.
Ready to dominate the new search results?
Request a free 30-minute audit with us to evaluate your website's current SEO and GEO positioning.
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