Account audit
Comprehensive analysis of the existing account: campaign structure, keyword quality, ad scores, conversion tracking, budget waste. Output: a document with 10-15 quick wins and restructuring priorities.
Campaigns that generate clients. Not just clicks.
We manage Google Ads accounts for Italian SMEs with a ROI-driven approach: every euro spent must be justified by a measurable business metric. Audit of the existing account, restructuring of campaigns, continuous optimization, monthly reports that can be read in 5 minutes.
Startupweb.io's Google Ads service includes audit of the existing account, restructuring of the campaign structure (Search, Performance Max, Display, YouTube), keyword research and negative keyword list, bidding and budget optimization, A/B testing of ads and landing pages, server-side conversion tracking, cross-channel attribution, and concise monthly reports with real business KPIs (CPA, ROAS, LTV/CAC). We primarily work with Italian SMEs with a monthly ad spend budget between 2,500 and 30,000 euros.
What the service includes
Campaign restructuring
Reorganization of Search, Performance Max, and Display based on business needs: brand vs. generic separation, ad group granularity, asset gallery for PMax, correct audience signals.
Targeting and audiences
Building custom audiences (in-market, similar, customer match from CRM), excluding unprofitable audiences, and precision geo-targeting by region or postal code.
Creative A/B testing
Systematic testing of headlines, descriptions, visual assets for Performance Max, and landing pages. Decisions guided by data, not the marketing manager's intuition.
Server-side conversion tracking
Setup of server-side tagging that sends conversions to Google Ads even under ad-blockers, iOS privacy settings, and cookieless environments. Higher accuracy, cleaner signals for Google's machine learning.
Monthly reports
A concise 3-4 page report with the numbers that matter: CPA, ROAS, LTV, qualified conversions. A monthly 30-minute call to discuss results and priorities for the next month.
From audit to measurable results.
Free audit
Week 1. Analysis of the existing account, identification of waste and opportunities, document with action priorities. Even without a subsequent engagement, you leave with concrete value.
Restructuring
Weeks 2-4. Campaign cleanup, structure rebuilding, clean conversion tracking setup, PMax assets, audience segments. Launch of new optimized campaigns.
Optimization sprint
Months 2-3. Weekly iterations on bidding, keywords, ads, audiences. Continuous A/B testing. Goal: bring CPA to target within the first 60 days.
Scale & manage
From month 4 onwards. Operational management, scaling on profitable campaigns, exploring new channels (YouTube, Discovery), geographical expansion.
About Google Ads.
What is the minimum budget needed to start with Google Ads?
With less than 1,500 euros per month in average ad spend, Google Ads does not generate enough data to optimize campaigns effectively: Google's algorithm needs a certain volume of conversions to learn. Below 3,000 euros/month, Performance Max campaigns do not have enough volume for machine learning. Our advice for starting seriously is an average budget of at least 2,500-3,000 euros per month, plus the management fee.
What has changed with Performance Max?
Performance Max (PMax) is Google's automated campaign type that replaced Smart Shopping and Local Campaigns. It leverages all Google channels (Search, Display, YouTube, Gmail, Discover, Maps) with data-driven automatic bidding. However, it requires very clean conversion tracking and a high-quality data feed: without them, it is a black box that burns budget. Its correct configuration is one of the most in-demand skills in performance marketing today.
How much does a Google Ads consultation cost?
Initial audit: free. Account setup + basic campaigns: 1,500-3,000 euros as a flat-rate project. Ongoing management: 500-1,500 euros/month depending on ad spend budget and complexity (number of campaigns, number of countries, CRM integrations). For accounts with monthly spend over 20,000 euros, the fee can be percentage-based (10-15% of spend).
Are competitors' Google Ads campaigns visible?
Yes, partially. The Google Ads Transparency Center (launched in 2023) allows you to see active display, video, and Performance Max ads of any advertiser. For Search campaigns, transparency is limited, but third-party tools like SEMrush and SpyFu estimate the keywords a competitor competes on and the average bids. We always use this in the initial audit for a new client.
Can I manage Google Ads on my own or do I need an agency?
Technically yes, the Google Ads interface is accessible to anyone. Practically, managing Google Ads profitably requires specific experience in keyword research, campaign structure, bidding, ad quality, landing page optimization, and attribution. Below 1,000 euros of monthly spend, DIY can work for learning; beyond that, the agency generates a ROI higher than the cost of its fee. The calculation is simple: if the fee is 800 euros/month and optimization leads you to spend 300 euros less for the same results, you break even. Everything generated beyond that is net gain.
How is the return on a Google Ads campaign measured?
The business metrics to monitor are: CPA (cost per acquisition, how much it costs to acquire a client), ROAS (return on ad spend, revenue generated for every euro spent), LTV/CAC ratio on clients acquired via Ads (lifetime value / customer acquisition cost), and real margin after product/service costs. CTR and CPC are useful funnel metrics, but they are not enough on their own: a campaign with an excellent CTR but poor conversion is a losing investment.
How much are you burning on useless keywords?
Free audit of your account. In 3 days we will tell you where you are wasting budget, where you are winning, and what we would change if we were managing your campaigns.
Book the audit