startupwebio
Case Studies

Published market analyses, first client cases in the oven.

Honesty first: our case studies are divided into two types. Market analyses, where we study industry transformations using verifiable public data: we are already publishing these. Client cases, where we publish the methodology and results of a specific project with explicit permission: we are working with the first clients of our new positioning, and these will arrive in the coming months. No fake or inflated case studies: better to have a few genuine ones.

Startupweb.io's case studies are of two types. Market analyses are industry studies based on verifiable public data, which are already published. Client cases include baseline data, applied methodology, results measured with direct client access to tracking tools, and lessons learned, and they are published only with explicit permission and concrete numbers. The first client cases are currently in preparation. To be among the first to see a client case study, contact us.
Published · Market analysis

Our analyses of the most important ongoing change in online search.

Between January 2025 and May 2026, the Italian SERP changed profoundly, and at Google I/O 2026, Search took another leap. We have structured public data and official announcements into analyses that are worth reading for anyone currently investing in organic visibility.

Case study · June 2026 · Grants

Regional Digitalization Grants for SMEs in Abruzzo: how to fund AI and SEO integration.

The Abruzzo Region promotes digital transition by providing non-repayable grants of up to 80% for SMEs. Discover how to leverage these funding opportunities to integrate Artificial Intelligence into business processes, optimize your website's SEO infrastructure, and position yourself in AI search (GEO).

  • Analysis of active grants in 2026 and access requirements for SMEs
  • Comparative table: Eligible expenses and non-repayable grant percentages
  • Entity Focus: How to finance AI integration and SEO restructuring
  • The Startupweb framework to optimize ROI on public funds
  • Quick FAQs for Google and Perplexity
Read the full analysis
Abruzzo Grants 2026
Up to 80%

maximum non-repayable grant

Abruzzo Grants 2026
50,000€

maximum funding limit

Abruzzo Grants 2026
SMEs

eligible businesses in the Abruzzo territory

Abruzzo Grants 2026
Teramo/Abruzzo

subsidized geographical focus for development

Case study · May 2026 · News

Google I/O 2026: Search stops just answering and starts taking action.

On May 19, 2026, Google introduced Agentic Search: Gemini 3.5 Flash as the default model for AI Mode, the most redesigned search bar in 25 years, info agents active 24/7, business bookings and calls on behalf of the user, generative interfaces built on the fly, and Personal Intelligence in nearly 200 countries. One year after AI Overviews, the question for businesses changes again: no longer just "am I cited in the response?", but "am I reachable by the agent acting on behalf of the user?"

  • The 6 new features of I/O 2026 in numbers, from the official Google source
  • Comparative table: Search with AI Overview (2025) vs Agentic Search (post I/O 2026)
  • Visibility impact map, feature by feature (SEO/GEO)
  • The concept of agent-readiness and the checklist to measure it
  • What to do concretely in the next 90 days
Read the full analysis
Google I/O 2026
1B

monthly AI Mode users in one year

Google I/O 2026
25 years

the biggest update to the search bar

Google I/O 2026
24/7

background information agents

Google I/O 2026
~200

countries with Personal Intelligence, 98 languages

Case study · May 2026 · 15 min read

AI Overviews and generative search: how the Italian SERP has changed and what a website is used for today.

AI Overviews now appear in 54% of Italian SERPs (up from 6.5% in January 2025). Organic CTR has dropped by 61% on queries where they appear. The website is changing its role: it is no longer primarily a traffic destination, but a source from which language models extract answers. Analysis with data measured across millions of queries from 2025–2026, risk map for Italian industries, and new metrics to start measuring.

  • 5 data points measured on real queries between 2025 and 2026 (Seer Interactive, SEOZoom, Ahrefs, Semrush, BrightEdge)
  • Risk map for 6 Italian industries: Health, Finance, B2B Tech, Education, Publishing, E-commerce
  • Comparative table of traditional SERP vs SERP with AI Overview
  • New metrics to start measuring and the tools to do so
  • What to do concretely in the next 90 days
Read the full analysis
SEOZoom, Dec 2025
54%

of Italian SERPs show an AI Overview

Seer Interactive
−61%

organic CTR with AI Overview present

SparkToro, 2026
83%

zero-click searches with AIO present

Semrush, 2026
4.4×

conversion of AI-referred traffic

Want to be featured in our next case studies?

We are looking for 3 companies for pilot projects.

We are selecting 3 pilot projects over the coming months to work on under highly favorable commercial terms in exchange for the opportunity to publish a complete case study (with client name anonymization if preferred). Here are the three profiles we are looking for:

1. An Italian e-commerce

Between 1,000 and 10,000 SKUs, online revenue between €500k and €5M, seeking structured organic growth and initial GEO implementation.

2. A B2B company

Software, services, or technology-driven manufacturing. 6-12 month sales cycle, product/service with a clear buying committee. Target size: 50-200 employees.

3. An SME with an AI project

An Italian SME looking to design its first structured AI strategy: assessment + 90-day pilot on a concrete operational use case.

Do you fit one of these profiles?

Write to us, let's talk. The commercial conditions for pilot projects are significantly better than our standard rates, in exchange for transparency regarding results.

Apply as a pilot project